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About Us

Collage of wooden watches
"Unbranded USA quality speaks for itself. Using only the finest, sustainable materials, we craft timeless wooden watches for men and women." - Neil, Founder and CEO

Who are we?

Unbranded USA is a veteran-owned, wooden watch company. Inspired by nature, our founder, Neil, set out to create beautiful timepieces with ethically-sourced materials and innovative designs.

Having served in the Military and worked previously as a mechanical engineer, Neil has traveled to every continent except Antarctica. Over the years, his work led him through the jungles of Central and South America, the steppes of Asia, the old woods of Europe, the Australian outback, as well as the plains and savannah of Africa. In 2020, Unbranded USA was born out of a simple idea: to create sustainable and unique works of art that are inspired by nature.

Our mission

As a business, we aim to provide you with the quality wooden watches you love as well as the one-of-a-kind customer experience you deserve. Whether you are shopping for a unique Father’s Day gift, purchasing a wooden watch for yourself, or picking the perfect anniversary present for your wife, our timeless designs are loved for their undeniable quality, minimalist style, and ethical craftsmanship.

We deliver only the best for our valued customers. From our bamboo gift boxes and sustainable packaging materials to our dedicated support team, we care about the details. If you ever have questions about our products or issues with your order, we are here for you. Reach out to us on Facebook, DM us on Instagram, or send us an email. Contact us with any concerns you have—no matter how big or small. We are passionate about giving you the quality customer experience you deserve.

Veteran-Owned Watch Company

We salute those who serve. As a veteran-owned watch company, we believe in extending our thanks to everyday heroes. We partner with GovX to offer a First Responder and Military Discount of 10% at checkout.


We proudly source only Forest Stewardship Council (FSC) Certified woods. Across the world, illegal deforestation and destruction wreak havoc on our ecosystem. FSC Certification means that our wood comes from responsibly-, sustainably-, and ethically-managed forests.

Outside of our crafted goods, we also limit plastic waste as often as possible. Instead of using excessive plastic packaging, we choose all-natural pine shavings, cardboard boxes, and bamboo gift boxes. A portion of all of our sales are donated to eco-friendly charities, so we can help support organizations that make the world a cleaner, brighter, and greener place.